Visual Merchandising
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the ag...
Visual Merchandising
Buying behavior is a process that is conditioned by a complex receptive system, originating with the products physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. The interacti...
Fashion Brand Merchandising
Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that ...
Merchandising Made Simple
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This ...
Fashion Buying and Merchandising
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards m...
Visual Merchandising Second Edition
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to sma...
Visual Merchandising Third Edition
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to sma...
Field Visual Merchandising Strategy
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a compreh...
Assortment and Merchandising Strategy
Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. ¿ Experts in the retail sector have long been c...
Visual Merchandising And Display
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all...
Visual Merchandising Fourth Edition
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Visual Merchandising for Fashion
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relati...
Merchandising Mathematics for Retailing
Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them ...
Fabric Reference
For introductory courses in Textiles, courses in Fashion Design/Production, Fashion Merchandising, Visual Merchandising, Interior Design, and Costume Studies. Fabric Reference is a guide for anyone who needs accessible information on today's fabri...
Store Design and Visual Merchandising
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition...
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
CAD for Fashion Design and Merchandising
It takes more than raw talent and passion to make it in today's global apparel and accessories marketsexcellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin...
Mastering Fashion Buying and Merchandising Management
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Effective Marketing Management
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
Visual Merchandising and Display
Visual Merchandising and Display
Fashion Marketing Communications
Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis...
Managing the Retail Supply Chain
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profit...
Industry Clothing Construction Methods
This text will guide fashion students through the garment construction process and provide students in both fashion design and merchandising with the industry standard construction information that they will need to function more effectively withi...
Managing the Retail Supply Chain
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and man...
Egg Science and Technology
Here is the complete source of information on egg handling, processing, and utilization. Egg Science and Technology, Fourth Edition covers all aspects of grading, packaging, and merchandising of shell eggs. Full of the information necessary to sta...
Egg Science and Technology
Here is the complete source of information on egg handling, processing, and utilization. Egg Science and Technology, Fourth Edition covers all aspects of grading, packaging, and merchandising of shell eggs. Full of the information necessary to sta...
Show Sold Separately
Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a...
Folding Lady
Drawing on years of retail and merchandising expertise, TikTok sensation The Folding Lady offers a realistic and practical approach to making life easier through folding and organising. We all spend so much of our lives wishing we had more time, m...
Brand Hollywood
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line a...
How Star Wars Conquered the Universe
Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising rev...
Undead TV
When the final episode of Buffy the Vampire Slayer aired in 2003, fans mourned the death of the hit television series. Yet the show has lived on through syndication, global distribution, DVD release, and merchandising, as well as in the memories o...
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the inte...
The Man from U.N.C.L.E. Book: The Behind-The-Scenes Story of a Television Classic
Drawing on extensive interviews with the cast and crew of The Man from U.N.C.L.E., Jon Heitland has assembled an incredibly comprehensive, fully illustrated account of the show's history, including: -the program's conception in conference with Ian Fleming, creator of James Bond -U.N.C.L.E.'s remarkable surge in popularity -the camaraderie between Robert Vaughn and David McCallum, the show's stars -the factors that led to the show's sudden cancellation -a complete episode guide, including companion program The Girl from U.N.C.L.E. -plus information and anecdotes on the show's production, filming, guest stars, stunts, props, merchandising, and much more.
