Global Brand
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in t...
Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For t...
Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For t...
Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
Global Brand Management
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl...
Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
Global Brand Power
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultur...
From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Global Fashion Brands
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of...
Band Vs Brand
OBS! Import. Kontrollera att språk och textning passar dig.Documentary looking at how the music industry has changed to produce brands rather than bands.Typ: DVD
Global History, Globally
In recent years historians in many different parts of the world have sought to transnationalize and globalize their perspectives on the past. Despite all these efforts to gain new global historical visions, however, the debates surrounding this mo...
Logo Design. Global Brands
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively...
Contemporary Brand Management
Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of bran...
Brand Atlas
Brands have become the global currency of success. Countries, corporations, communities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business i...
Brand Global, Adapt Local
How can you scale a brand globally while staying true to its core? Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott. By exploring how top brands balance consistency with cultural adaptation, this book equips you to implement strategies that build credibility, strengthen audience connection, and optimize performance across regions. You will learn how to: - Develop a global mindset that fuels innovation and market growth - Apply cultural insight to create locally relevant brand strategies - Interpret and act on international market data with precision - Localize campaigns without losing your core brand identity With detailed chapters and real-world examples,
Creating Value
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, ...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspect...
Brand New Brand
Brand New Brand
Global
This is a powerful, hopeful and timely story about the real effects of climate change: two young people on different continents whose lives are catastrophically changed by global warming. A graphic novel with glorious colour artwork throughout for...
Global
This is a powerful, hopeful and timely story about the real effects of climate change: two young people on different continents whose lives are catastrophically changed by global warming. A graphic novel with glorious colour artwork throughout for...
Brand
Bilbränder rasar i Stockholm. Längs en gata på Söder brinner bilar som på bål medan en skugga obemärkt försvinner in bland träden i Vitabergsparken. I ett av fordonen hittar polisen en ihjälbränd man och misstankarna riktas direkt mot en ökä...
Brand
En måndag förmiddag i februari ringer telefonen. Det är en hantverkare som står på Catharina Gotbys gård på ön. Han frågar om hon vet att hennes nyrestaurerade byggnad har brunnit ner.
Global Capitalism, Global War, Global Crisis
This book assesses the forces of social struggle shaping the past and present of the global political economy from the perspective of historical materialism. Based on the philosophy of internal relations, the character of capital is understood in ...
Globala Utmaningar : krig, självbestämmelser och global rättvisa
Mot slutet av 1900-talet började många teoretiker och aktivister se framför sig nya möjligheter till transnationellt samarbete för att främja fred och global rättvisa. I Globala utmaningar ger Iris Marion Young nytt liv åt dessa förhoppningar geno...
Global Business Leadership - Förstå Det Globala Systemet
Svensk version. Den globala affärsvärlden är ett dynamiskt och ständigt föränderligt landskap som kräver en ny typ av ledare - en som kan navigera i komplexa kulturella nyanser, främja högpresterande globala team och hantera utmaningar utan motstycke. Den här boken som har utvecklats utifrån många års erfarenhet av att coacha chefer i multinationella företag, försöker ta itu med de unika krav som ställs för att leda i en globaliserad miljö. Det handlar inte bara om att hantera människor över gränserna; det handlar om att förstå subtiliteten i kulturell intelligens, bygga sammanhållna team från olika bakgrunder och främja etiskt beslutsfattande i en komplex och sammankopplad värld. På dessa sidor hittar du praktiska strategier, fallstudier från verkligheten och värdefulla insikter från min erfarenhet av att arbeta med ledande organisationer. Den information som presenteras går bortom teori och erbjuder direkta, användbara verktyg för att förbättra dina ledaregenskaper. Vi utforskar utvecklingen av ledarskapsmodeller, fördjupar oss i vikten av strategiskt tänkande och årsplanering och erbjuder 20 viktiga tips för chefer för att främja innovativ och strategisk framgång. Oavsett om du är en erfaren chef som vill förfina din strategi eller en nybliven chef som vill förbättra din kompetens, är den här boken utformad för att ge dig den kunskap och vägledning du behöver för att utmärka dig på din globala ledarskapsresa. Vi hoppas att du tycker att den är ett ovärderligt tillskott till din professionella verktygslåda. Kraven på att leda ett multinationellt företag liknar inte något som upplevs i en rent inhemsk miljö. Det krävs en unik blandning av strategiskt tänkande, tvärkulturell förståelse och ett orubbligt engagemang för att bygga mångsidiga, högpresterande team. Den här boken är en omfattande guide till hur man bemästrar konsten att leda globalt och ger ett ramverk för framgång i dagens sammankopplade värld. Vi börjar med att utforska ledarskapets utveckling och granskar både historiska modeller och samtida tillvägagångssätt som är bäst lämpade för den globala scenen. Vi fördjupar oss i de utmaningar och möjligheter som globaliseringen innebär, till exempel att hantera geografiskt spridda team, navigera i kulturella skillnader och anpassa sig till fluktuerande ekonomiska och politiska landskap.
Fashion Branding and Communication
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, main...
Brands, Geographical Origin, and the Global Economy
Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-...
Strategic Brand Management
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version,...
Brand Vision Archetypes: Creating Brands With Meaning
Brand Vision Archetypes: Creating Brands With Meaning
Brand Theories - - Perspectives on brands and branding
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management persp...
Brands
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and bran...
Global Crises, Global Solutions
The first edition of Global Crises, Global Solutions was nominated as one of the books of the year by The Economist in 2004. This second edition asks: if we had more money to spend to help the world's poorest people, where could we spend it most e...
Global Nature, Global Culture
`An excellent book. The authors have the rare capacity to handle popular culture and case studies in a theoretically informed manner. Original and well researched' - Mike Featherstone, Nottingham Trent University Understandings of glo...
Global Children, Global Media
Children today are growing up in a world of global media. Many have also become global citizens, through their experience of migration and transnational networks. This book reviews research and debate in the media, globalization, migration and chi...