Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
| Butik | Lagerstatus | Leverans | Pris | Frakt | Totalt |
|---|---|---|---|---|---|
| Bokus | - | 557 | 0 | 557 SEK | |
| Akademibokhandeln | - | 729 | 0 | 729 SEK |