Building Models for Marketing Decisions
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting...
Marketing Green Building Services
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised a...
Probability Models for Economic Decisions
Probability Models for Economic Decisions
Decision Model
In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering...
Decisions and Revisions
This is a collection of Isaac Levi's philosophical papers. Over the period represented by the work here, Professor Levi has developed an interrelated set of views, in the tradition of Peirce and Dewey, on epistemology and the philosophy of science...
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-m...
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-m...
Loss Models: From Data to Decisions, Book + Solutions Manual Set
A modern practical guide to building and using actuarial models. Loss Models: From Data to Decisions is organized around the principle that actuaries build models in order to analyze risks and make decisions about managing the risks based on concl...
Multivariable Model - Building
Multivariable regression models are of fundamental importance in all areas of science in which empirical data must be analyzed. This book proposes a systematic approach to building such models based on standard principles of statistical modeling. ...
Model Boat Building
Menhaden steamers were double framed, heavily built offshore fishing boats in use during much of the 20th century. As the name implies, they were used to catch menhaden, a member of the herring family used for bait, oil, and fertilizer. Powered by...
Group Model Building
Organizations are changing rapidly due to turbulent environments and changes in technology. More and more organisations are tending to grow into knowledge-based organisations in which the proper management of knowledge plays an increasingly import...
Building Decision Support Systems
This book introduces readers to the principles of intelligent decision support systems (IDSS) and how to build them with MiniZinc, a free, open-source constraint programming language.
Marketing Research: An Applied Orientation, Global Edition
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing ma...
Next CMO
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Marketing Services
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the rel...
Marketing: Real People, Real Choices, Global Edition
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading comp...
Decisions for Sustainability
Decisions by individuals, organisations, and nations shape the well-being of humans and other species, the environment, and sustainability. Decisions for Sustainability examines how we can make better decisions concerning our future. It incorporat...
Building Services Design for Energy Efficient Buildings
The role and influence of building services engineers are undergoing rapid change and are pivotal to achieving low-carbon buildings. However, textbooks in the field have tended to remain fairly traditional with a detailed focus on the technicaliti...
Quantitative Models in Marketing Research
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. Thi...
Quantitative Models in Marketing Research
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. Thi...
Mathematical Models for Decision Making with Multiple Perspectives
This book brings together, in a single volume, the fields of multicriteria decision making and multiobjective optimization that are traditionally covered separately. Both fields have in common the presence of multiple perspectives of looking at an...
The Decision Book: Fifty Models for Strategic Thinking
Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want? This updated edition of the international bestseller distills into a single volume the fifty b...
Fundamentals of Marketing
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketin...
Time-Saving Techniques for Building Model Railroads
Building a model railroad ‚"‚€‚" especially a room- or basement-sized layout ‚"‚€‚" takes a lot of time. In his new book, Tony Koester shar...
Electromechanical Building Blocks for the Model Engineer
Electronic and electromechanical control of machinery and equipment in the factory environment has been commonplace for many years and is steadily finding its place in the model engineer's workshop. This book gives the theoretical and practical de...
Building Bridges and Viaducts for Model Railways
Written by an acknowledged expert, this practical book is essential reading for all those railway modellers who wish to build a bridge or a viaduct for their layout. This new book contains in-depth descriptions and photographs of real-life bridges...
Geotechnical Modelling
This book enables practising engineers to make informed decisions concerning soil model boundary conditions and the choice of elements in Finite Element models. Ideal for MSc and MEng students and for use on CPD courses.
The Market Research Toolbox
Understanding marketing research to make better business decisions ¿ An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition ...
Marketing Management: A Strategic Decision-Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prep...
Influencer Marketing
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influe...
Robustness
The standard theory of decision making under uncertainty advises the decision maker to form a statistical model linking outcomes to decisions and then to choose the optimal distribution of outcomes. This assumes that the decision maker trusts the ...
Model Building in Economics
Concern about the role and the limits of modeling has heightened after repeated questions were raised regarding the dependability and suitability of the models that were used in the run-up to the 2008 financial crash. In this book, Lawrence Boland...
Scientific Models and Decision Making
This Element introduces the philosophical literature on models, with an emphasis on normative considerations relevant to models for decision-making. Chapter 1 gives an overview of core questions in the philosophy of modeling. Chapter 2 examines the concept of model adequacy for purpose, using three examples of models from the atmospheric sciences to describe how this sort of adequacy is determined in practice. Chapter 3 explores the significance of using models that are not adequate for purpose, including the purpose of informing public decisions. Chapter 4 provides a basic framework for values in modelling, using a case study to highlight the ethical challenges in building models for decision making. It concludes by establishing the need for strategies to manage value judgments in modelling, including the potential for public participation in the process.
Introduction to General and Generalized Linear Models
Bridging the gap between theory and practice for modern statistical model building, Introduction to General and Generalized Linear Models presents likelihood-based techniques for statistical modelling using various types of data. Implementations u...
Marketing for Entrepreneurs
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on ho...
Marketing For Dummies
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement ...
Leader's Brain
A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natur...
Kellogg on Branding
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapte...