Axis Grand Strategy
This startling book reveals the military and political plans of the Axis in the very words of its own generals and admirals. The advent of Adolf Hitler has Germany's supreme leader marked the inauguration of the deliberate plans for world dominati...
Sweden's Grand Strategy
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations. Using the example...
On Grand Strategy
'A training manual for our troubled times ... It makes sense of our world, but is also capable of beautifully crafted pithy historical judgements. ... It is a book that cares about liberty, choice and a moral compass, that warns against hubris' Ro...
Iran's Grand Strategy
From the New York Times bestselling author of The Shia Revival A gripping account that overturns simplistic portrayals of Iran as a theocratic pariah state, revealing how its strategic moves on the world stage are driven by two pervasive threats-e...
India's Grand Strategy
As India prepares to take its place in shaping the course of an 'Asian century', there are increasing debates about its 'grand strategy' and its role in a future world order. This timely and topical book presents a range of historical and contempo...
China's Grand Strategy
Leading scholars examine China's global strategic plans, from Hong Kong to military power, to economic dominance Over the past few decades, China has increasingly challenged the global influence of the United States. In China's Grand Strategy, Dav...
On Grand Strategy
"The best education in grand strategy available in a single volume . . . a book that should be read by every American leader or would-be leader."- The Wall Street Journal A master class in strategic thinking, distilled from the leg...
Rethinking American Grand Strategy
A wide-ranging rethinking of the many factors that comprise the making of American Grand Strategy. What is grand strategy? What does it aim to achieve? And what differentiates it from normal strategic thought--what, in other words, makes it "...
Brand Mapping Strategy
If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a bra...
Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and creat...
Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
Global Brand Strategy
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and creat...
Jihad as Grand Strategy
Islamist militants based in Pakistan have played a major role in terrorism around the world and pose a significant threat to regional and international security. Although the Pakistan-militant connection has received widespread attention only in r...
Absence of Grand Strategy
Great powers and grand strategies. It is easy to assume that the most powerful nations pursue and employ consistent, cohesive, and decisive policies in trying to promote their interests in regions of the world. Popular theory emphasizes two such g...
Strategic Management of Technological Innovation ISE
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strateg...
Politics and Strategy
Why do some national leaders pursue ambitious grand strategies and adventuresome foreign policies while others do not? When do leaders boldly confront foreign threats and when are they less assertive? Politics and Strategy shows that grand strateg...
Strategy and Grand Strategy
Wartime leaders should understand the link between violent means and political ends. They should also have a sense of how strategic decisions will affect the post-war peace. Yet they often fail to make these connections. Mistaking strategy for grand strategy, or misunderstanding the relationship between them, can frustrate soldiers and statesmen alike. Sometimes it can lead to national ruin. In this Adelphi book, Joshua Rovner offers a lucid analysis of strategy (a theory of victory) and grand strategy (a theory of security). He demonstrates vividly how these concepts interact in case studies from antiquity to the present, and he describes the implications for war and peace at a time of extraordinary technological change. Rovner’s work will prove indispensable to policymakers, scholars and anyone seeking to grasp these essential but often misunderstood concepts.
The Shaping of Grand Strategy
Within a variety of historical contexts, The Shaping of Grand Strategy addresses the most important tasks states have confronted: namely, how to protect their citizens against the short-range as well as long-range dangers their polities confront i...
What Good Is Grand Strategy?
This is a solid piece of scholarship that should be of great value in modern American history classes, foreign policy surveys, and course work in international relations.- Brooks Flippen â*H-Net Reviews Grand strategy is one of the most widely use...
Grand Strategy in 10 Words
In a world that has returned to great power rivalry, understanding the grand strategy of these powers is crucial. This book introduces ten key terms for analysing grand strategy and shows how the world's great powers - the United States, China, Ru...
The Challenge of Grand Strategy
The years between the World Wars represent an era of broken balances: the retreat of the United States from global geopolitics, the weakening of Great Britain and France, Russian isolation following the 1917 Bolshevik Revolution, the resurgence of...
What Good Is Grand Strategy?
This is a solid piece of scholarship that should be of great value in modern American history classes, foreign policy surveys, and course work in international relations.- Brooks Flippen â*H-Net Reviews Grand strategy is one of the most widely use...
The Challenge of Grand Strategy
The years between the World Wars represent an era of broken balances: the retreat of the United States from global geopolitics, the weakening of Great Britain and France, Russian isolation following the 1917 Bolshevik Revolution, the resurgence of...
Grand Strategy of Classical Sparta
A fresh appreciation of the pivotal role of Spartan strategy and tactics in the defeat of the mightiest empire of the ancient world ¿ More than 2500 years ago a confederation of small Greek city-states defeated the invading armies of Persia, the m...
Grand Strategy of Philip II
From 1556 until his death in 1598, Philip II of Spain ruled the first global empire in history, yet no one so far has analyzed precisely how he accomplished this feat. The author investigates the strengths and weaknesses of Philip's strategic visi...
Grand Strategy and Military Alliances
Alliances have shaped grand strategy and warfare since the dawn of civilization. Indeed, it is doubtful that the United States of America would have gained its independence without its Revolutionary War alliance with France. Such alliances may pro...
Evaluating Japan's New Grand Strategy
Geopolitical stresses in the Indo-Pacific are increasing and intensifying. These stresses derive from China's more assertive regional behaviour; growing alignments between China and Russia on the one hand and Russia and North Korea on the other; a...
The Brand Strategy Canvas
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a
Multi-axis Spindle Turning - A Systematic Exploration
Master the art of multi-axis spindle turning! This book offers a strategy for understanding multi-axis turning and the many options available to create unique forms. Dill, a self-professed "experimental turner," takes readers step by step through this complex area of turning. Working in multiple axes on a spindle can be confusing, but as Dill teaches the "hows" of turning spindles as systematic building blocks for future work, turners can finally make this skill their own. Hundreds of photos and diagrams offer detailed guidance, and explain the variables-axis placement, profile, orientation of the new axis to the center axis, and so on-and how they apply to each "quadrant" of multi-axis work. Split and thermed turning methods, planning tips, tricks of the trade, and a three-sided cup or vase project help you succeed. Concepts come to life as Dill shows examples of not only her work, but the work of other expert turners.
Elements of Deterrence
Global politics in the twenty-first century is complicated by dense economic interdependence, rapid technological innovation, and fierce security competition. How should governments formulate grand strategy in this complex environment? Many strate...
Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding mod...
Strategic Brand Management
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version,...
Comparative Grand Strategy
Comparative Grand Strategy
The Evolution of Modern Grand Strategic Thought
In strategic studies and international relations, grand strategy is a frequently-invoked concept. Yet, despite its popularity, it is not well understood and it has many definitions, some of which are even mutually contradictory. This state of affa...
Alignment, Alliance, and American Grand Strategy
Although US foreign policy was largely unpopular in the early 2000s,many nation-states, especially those bordering Russia and China,expanded their security cooperation with the United States. In Alignment,Alliance, and American Grand Strategy, Zac...