Write Useful Books
The goal of book marketing is to stop needing to do itLearn how to: * Scope your book into the world's best solution for a certain type of reader * Test, improve, & iterate your ToC without needing to rewrite anything * Design a engaging reader experience that makes your book a delight to read * Discover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readers * Treat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop * Evaluate which of the four seed marketing options are best-suited for your goals, constraints, & skills * Write a book that endures & grows for years instead of fading into swift obscurity * Boost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don't workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you've ever learned. Plus, a successful book will improve your
Mom Test
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Young Homeless People
Young Homeless People takes a broad approach to the distressing phenomenon of youth homelessness. While politicians, researchers and the media focus on the more visibly homeless - those sleeping rough in city centres or staying in hostels - this b...
Thomas Aquinas on Bodily Identity
This is a study of the union of matter and the soul in the human being in the thought of the Dominican Thomas Aquinas. At first glance this issue might appear arcane, but it was at the centre of polemic with heresy in the thirteenth century and at...
Everyday Stalinism
In the 1930s many Western intellectuals looked with hope and admiration at the great `Soviet experiment', the planned transformation of the economy that was supposed to lay the foundation for the world's first socialist society. Later, with the on...
Quantum Mechanics
Quantum mechanics was developed during the first few decades of the twentieth century via a series of inspired guesses made by various physicists, including Planck, Einstein, Bohr, Schroedinger, Heisenberg, Pauli, and Dirac. All these scientists w...
Education and Social Mobility in the Soviet Union 1921-1934
This is a history of Soviet education policy 1921-34 that places special emphasis upon the theme of social mobility through education. One of the hitherto untold stories of Soviet history is the making of the 'Brezhnev generation', a cohort of you...
The Commissariat of Enlightenment
A study in the formation and development of a Soviet government institution after the Revolution of October 1917. The commissariat - which was responsible both for education and the arts - was the main channel of communication between the governme...
Generous Thinking
Can the university solve the social and political crisis in America? Higher education occupies a difficult place in twenty-first-century American culture. Universities-the institutions that bear so much responsibility for the future health of our ...
Purging the Empire
While the fate of minorities under Nazism is well known, the earlier expulsions of Germany's unwanted residents are less well understood. Against a backdrop of raging public debate, and numerous claims of a 'state of exception', tens of thousands ...
Defeating Autism
Autism: disease, disorder or difference? What causes autism - genes or environment? Can biomedical treatments cure autism, and are they safe? An increased public awareness of autism has resulted in a rising trend of diagnoses, creating the impress...
An Introduction to Celestial Mechanics
This accessible text on classical celestial mechanics, the principles governing the motions of bodies in the Solar System, provides a clear and concise treatment of virtually all of the major features of solar system dynamics. Building on advanced...
Tyranny of Health
Topical and controversial The Tyranny of Health exposes the dangers of the explosion of health awareness for both patients and doctors, using straightforward language to explain the latest health statistics and research findings. Michael Fitzpatri...
Understanding the environment and social policy
Bringing together leading experts, this textbook explores the key social, political, economic and moral challenges that environmental problems pose for social policy in a global context. Combining theory and practice with an interdisciplinary appr...
Climate Change and Poverty
Available Open Access under CC-BY-NC licence. Climate change is the main challenge facing developed countries in the 21st century. To what extent does this agenda converge with issues of poverty and social exclusion? Climate change and poverty off...
Welfare Theory
What are the concepts and principles that underpin the design and delivery of social policies? This¿thoroughly revised edition of a trusted text provides an authoritative¿introduction to the theoretical framework of social policy. Drawing upon¿the...
Boy Most Likely To
Addictive, swoonful, good-girl-meets-bad-boy romance. Perfect for fans of Colleen Hoover, Jenny Han and Elle Kennedy's The Good Girl Complex. Alice Garrett was The Girl Most Likely To ? well, not date her little brother's baggage-burdened best fri...
Dogs and Their Humans
Dogs (and their humans): stories of healing and hope from the Supervetâ??s surgery is a funny, uplifting and at times heartbreaking celebration of our connection with our loyal canine friends.
A Spy in the Archives: A Memoir of Cold War Russia
A Spy in the Archives
Captain Marvel: Carol Danvers Declassified
Millions of comic book fans know Carol Danvers as Captain Marvel, an officer, a fighter, a visionary—and one of the most powerful champions in the Marvel Universe. But there is so much more to learn about the hero who has inspired so many, in her worlds and in ours. Hear from one of the world’s most iconic super heroes in her own words, through personal letters, social media posts, declassified government documents, flight logs, and more. Through wide-ranging interviews with her rival Ripley Ryan, a.k.a. Star, dig deep into Carol’s backstory and trace her evolution from her early Air Force days, to her adventures as Ms. Marvel, Binary, and Warbird, to her present as one of Earth's mightiest defenders. Discover what motivates her sense of heroism and who she is when she’s not saving the world. Get insights into her closest relationships, from her friendships with Spider-Woman and Wolverine to her complicated history with fellow heroes like Iron Man and adversaries like the Supreme
Jock Of The Bushveld (Edition2023)
'Jock of the Bushveld' by Percy Fitzpatrick is a timeless adventure novel set in the wilds of South Africa. Fitzpatrick's classic work, blending fiction and memoir, follows the heartwarming bond between a man and his faithful dog, Jock, as they navigate the rugged landscapes of the African bushveld. As a work of African literature, 'Jock of the Bushveld' immerses readers in the rich tapestry of South African wildlife and nature. Through Fitzpatrick's vivid descriptions, readers experience the thrill of hunting expeditions, the beauty of the bushveld, and the challenges of survival in the wilderness. At its core, the novel is a celebration of friendship and loyalty, as Jock and his master forge an unbreakable bond amidst the untamed wilderness. Fitzpatrick's storytelling captures the essence of the African spirit, offering readers a glimpse into the unique culture and landscapes of the region. 'Jock of the Bushveld' stands as a classic of adventure literature, cherished for its
Over the Rainbow Bridge
From the nation’s favourite SUPERVET Noel Fitzpatrick comes this heartfelt story about family loss and the power of love. Sam loved Dog and Dog loved Sam. They spoke without words . . . . . . and dreamed big dreams side by side in the sunbeams. Sam thinks they will go on adventures together forever. Then the time comes for Dog to go over the Rainbow Bridge. By remembering their happy times together, Sam faces sadness but finds joy again – and understands that Dog’s love and friendship are gifts that last forever. A moving and beautiful picture book from Sunday Times bestselling Noel Fitzpatrick, paired with stunning illustrations by Alison Brown, perfect for fans of The Boy, The Mole, The Fox and the Horse, Goodbye Mog and Rain Before Rainbows.
On Stalin's Team
Stalin was the unchallenged dictator of the Soviet Union for so long that most historians have dismissed the officials surrounding him as mere yes-men and political window dressing. On Stalin's Team overturns this view, revealing that behind Stali...
The Shortest History of the Soviet Union
In 1917, Bolshevik revolutionaries came to power in the war-torn Russian Empire in a way that defied all predictions, including their own. Scarcely a lifespan later, in 1991, the Soviet Union collapsed as accidentally as it arose. The decades between witnessed drama on an epic scale--the chaos and hope of revolution, famines and purges, hard-won victory in history's most destructive war, and worldwide geopolitical conflict, all entwined around the dream of building a better society. This book is a lively and authoritative distillation of this complex history, told with vivid details, a grand sweep, and wry wit. The acclaimed historian Sheila Fitzpatrick chronicles the Soviet Age--its rise, reign, and unexpected fall, as well as its afterlife in today's Russia. She underscores the many ironies of the Soviet experience: An ideology that claimed to offer humanity the reins of history wrangled with contingency. An avowedly internationalist and anti-imperialist state birthed an array of
Hats; Handwraps and Headaches
Hats; Handwraps and Headaches
Cultural Front
When Lenin asked, "Who will beat whom?" (Kto kogo?), he had no plan to wage revolutionary class war in culture. Many young Communists thought differently, however. Seeking in the name of the proletariat to wrest "cultural hegemony&q...
Red Bird Sings
A prize-winning, spine-tingling gothic suspense novel based on a real-life murder trial in 1897 West Virginia A SUNDAY TIMES BEST HISTORICAL FICTION BOOK OF 2023 SHORTLISTED FOR THE 2023 IRISH BOOK AWARDS 'A novel that demands you turn the pages' ...
Highest Glass Ceiling
In The Highest Glass Ceiling, best-selling historian Ellen Fitzpatrick tells the story of three remarkable women who set their sights on the American presidency. Victoria Woodhull (1872), Margaret Chase Smith (1964), and Shirley Chisholm (1972) ea...
Dogs and Their Humans
Dogs and Their Humans
International Handbook on Social Policy and the Environment
The International Handbook on Social Policy and the Environment reviews debates concerning poverty, inequalities, social distribution, social rights, taxation, healthcare, education, water and energy policies to examine the relevance and importanc...
Planned Obsolescence
Choice's Outstanding Academic Title list for 2013 A bold approach to re-envisioning the future of academic publishing Academic institutions are facing a crisis in scholarly publishing at multiple levels: presses are stressed as never before, libra...
Analog Design and Simulation Using OrCAD Capture and PSpice
New to this edition: Updated to using OrCAD Release 17.2 and its new features; Coverage of PSPICE extra features: PSpice Designer, PSpice Designer Plus, Modelling Application, PSpice Part Search Symbol Viewer, PSpice Report, Associate PSpice...
Death of Stalin
The Death of Stalin
Vetman and his Bionic Animal Clan
Join Vetman, Imogen, Findlay and a whole cast of incredible bionic animals as they save animal companions everywhere from the evil plans of The Man With No Name! An amazing animal adventure for readers aged 7-11 from Noel Fitzpatrick, Channel 4's ...
Vetman and his Bionic Animal Clan
Join Vetman, Imogen, Findlay and a whole cast of incredible bionic animals as they save animal companions everywhere from the evil plans of The Man With No Name - just in time for Christmas! An amazing animal adventure for readers aged 7-11 from N...