Write Useful Books

The goal of book marketing is to stop needing to do itLearn how to: * Scope your book into the world's best solution for a certain type of reader * Test, improve, & iterate your ToC without needing to rewrite anything * Design a engaging reader experience that makes your book a delight to read * Discover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readers * Treat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop * Evaluate which of the four seed marketing options are best-suited for your goals, constraints, & skills * Write a book that endures & grows for years instead of fading into swift obscurity * Boost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don't workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you've ever learned. Plus, a successful book will improve your