Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focussing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent. It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired. Arvid Kahl is a software engineer turned entrepreneur who has accomplished just that. He