Doubt is Their Product
"Doubt is our product," a cigarette executive once observed, "since it is the best means of competing with the 'body of fact' that exists in the minds of the general public. It is also the means of establishing a controversy." ...
People and Products
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determi...
Artists and Their Books, Books and Their Artists
Ever innovative and predictably diverse in their physical formats, artists' books occupy a creative space between the familiar four-cornered object and challenging works of art that effectively question every preconception of what a book can be. M...
Improving the Safety and Quality of Nuts
As tree nuts and peanuts become increasingly recognised for their health-promoting properties, the provision of safe, high quality nuts is a growing concern. Improving the safety and quality of nuts reviews key aspects of nut safety and quality ma...
Design for Reliability
Today's marketplace demands product reliability. At the same time, it places ever-increasing demands on products that push the limits of their performance and their functional life, and it does so with the expectation of lower per-unit product cos...
ROYALS FOR THEIR ROYAL HEIR EB
An Heir Fit for A King Exiled King Alix Saint Croix enters a Parisian perfume house to buy a gift ? and leaves with a powerful craving for stunning perfumer Leila Verughese. Alix awakens Leila?s every sense. If she?s going to give her innocence to...
Photographers And Their Studios
The interior design of photographers' consultation rooms and camera rooms can affect the efficiency and profitability of studio photography businesses. This book explores the studios of 20 top professional photographers and examines the...
Dogs and Their Humans
Dogs (and their humans): stories of healing and hope from the Supervetâ??s surgery is a funny, uplifting and at times heartbreaking celebration of our connection with our loyal canine friends.
Girls and Their Comics
In America, comics and comic books have often been associated with adolescent male fantasy-muscle-bound superheroes and scantily clad women. Nonetheless, comics have also been read and enjoyed by girls. While there have been many strong representa...
Criminals and their Scientists
This book presents research on the history of criminology from the late-eighteenth to the mid-twentieth century in Western Europe (Austria, Britain, France, Germany, Italy) and in Argentina, Australia, Japan, and the United States. Approaching the...
People and their Pasts
In this innovative and original collection, people are seen as active agents in the development of new ways of understanding the past and creating histories for the present.¿Chapters explore forms of public history in which people's experience and...
Socialbots and Their Friends
Many users of the Internet are aware of bots: automated programs that work behind the scenes to come up with search suggestions, check the weather, filter emails, or clean up Wikipedia entries. More recently, a new software robot has been making i...
Masters and Their Retreats
The great lights who have come out of all the world's spiritual traditions and graduated from earth's schoolroom have become widely known as masters. They demonstrate that in the world of Spirit, there is no division of race, religion or philosoph...
Soldiers and Their Horses
The soldier-horse relationship was nurtured by The British Army because it made the soldier and his horse into an effective fighting unit. Soldiers and their Horses explores a complex relationship forged between horses and humans in extreme condit...
Museums and Their Visitors
Museums are at a critical moment in their history. In order to ensure survival into the next century, museums and galleries must demonstrate their social relevance and use. This means developing their public service functions through becoming more...
Canadians and Their Pasts
What role does history play in contemporary society? Has the frenetic pace of today's world led people to lose contact with the past? A high-profile team of researchers from across Canada sought to answer these questions by launching an ambitious ...
Writers and Their Notebooks
This title peeks inside the writerly testing grounds of Sue Grafton, Kim Stafford, Maureen Stanton, and others. This collection of essays by well-established professional writers explores how their notebooks serve as their studios and workshops - ...
Intellectuals and their Publics
How do intellectuals engage with and affect their publics? What is the role of the public intellectual in the new age of political uncertainties? What challenges face female intellectuals and those speaking from an ethnic, national or class positi...
Maestros And Their Music
An exuberant, uniquely accessible, beautifully illustrated look inside the enigmatic art and craft of conducting, from a celebrated conductor whose international career has spanned half a century. John Mauceri brings a lifetime of experience to bear in an unprecedented, hugely informative, consistently entertaining exploration of his profession, rich with anecdotes from decades of working alongside the greatest names of the music world. With candor and humor, Mauceri makes clear that conducting is itself a composition: of legacy and tradition, techniques handed down from master to apprentice--and more than a trace of ineffable magic. He reveals how conductors approach a piece of music (a calculated combination of personal interpretation, imagination, and insight into the composer's intent); what it takes to communicate solely through gesture, with sometimes hundreds of performers at once; and the occasionally glamorous, often challenging life of the itinerant maestro. Mauceri, who
Dogs and Their Humans
CHOSEN BY WATERSTONES AS ONE OF THEIR BEST NATURE WRITING BOOKS OF 2024 'A beautiful book' Greg James There's no love quite like that between a dog and their human. ¿ When people come to see Supervet Noel Fitzpatrick at his referral hospital, they...
Blackberries and Their Hybrids
This practical book provides a comprehensive and accessible overview of all aspects of the commercial production of blackberries and their hybrids, covering plant growth and development, cultivar description and selection, propagation, pruning, so...
English and their History
The acclaimed account of the English people, now updated with two new chapters 'Masterful, an enormously readable narrative of the English people from the Anglo-Saxons to the present' Dominic Sandbrook, Sunday Times, Books of the Year In The Engli...
Museums and Their Visitors
Museums are at a critical moment in their history. In order to ensure survival into the next century, museums and galleries must demonstrate their social relevance and use. This means developing their public service functions through becoming more...
Mathematicians and their Gods
To open a newspaper or turn on the television it would appear that science and religion are polar opposites - mutually exclusive bedfellows competing for hearts and minds. There is little indication of the rich interaction between religion and sci...
Virtues and Their Vices
Virtues and Their Vices is the only extant contemporary, comprehensive treatment of specific virtues and, where applicable, their competing vices. Each of the essays, written exclusively for this volume, not only locates discussion of that virtue ...
Intellectuals and their Publics
How do intellectuals engage with and affect their publics? What is the role of the public intellectual in the new age of political uncertainties? What challenges face female intellectuals and those speaking from an ethnic, national or class positi...
Planets and Their Atmospheres
This work is addressed to advanced undergraduate and graduate students in astronomy, geology, chemistry, meteorology, and the planetary sciences as well as to researchers with pertinent areas of specialization who desire an introduction to the lit...
Mosquitoes and Their Control
Mosquitoes and Their Control presents a wealth of information on the bionomics, systematics, ecology, research techniques and control of both nuisance and disease vector mosquitoes in an easily readable style, providing practical guidelines and im...