Choice Factory
Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential re...
Illusion of Choice
The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These...
Decision Forests for Computer Vision and Medical Image Analysis
This practical and easy-to-follow text explores the theoretical underpinnings of decision forests, organizing the vast existing literature on the field within a new, general-purpose forest model. Topics and features: with a foreword by Prof. Y. Am...
Statistics in Toxicology Using R
The apparent contradiction between statistical significance and biological relevance has diminished the value of statistical methods as a whole in toxicology. Moreover, recommendations for statistical analysis are imprecise in most toxicological g...
Odin
Everyone knows about Odin, the All-father, the one-eyed, all-seeing, powerful King of the Gods, presiding over his great hall Valhalla, surveying the nine realms and the billions of souls. He bears the pain of Ragnarok, the joy of travelling in disguise through Midgard and, shapeshifting in the dusk, joins his ravens in their flights across the mythic landscape. Featuring new stories from open submissions, this enthralling book reveals the larger-than-life tales of Odin and his kin, their adventures in the ancient and the modern world, with the gods, the giants, the valkyrie and the creatures of the epic Norse literature. Introductory essay by Charlie Shotton, and foreword by Dr Carolyne Larrington. The modern authors whose stories feature in this book are: K.S. Barton, Chris A. Bolton, Charlotte Bond, Gemma Church, Malina Douglas, Stephanie Ellis, Sebastian Gray, Derek Heath, Justin R. Hopper, Eric Kenron, Brandon Ketchum, Stephen Kotowych, Andy McLarnon, Parker M. O’Neill, John
Introduction to Applied Multivariate Analysis with R
The majority of data sets collected by researchers in all disciplines are multivariate, meaning that several measurements, observations, or recordings are taken on each of the units in the data set. These units might be human subjects, archaeologi...
Hacking The Human Mind
All marketers aim to learn from the best in their sector. But that's easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start - we can predict what will work because there's evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free - like water; things that should be cheap - like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 21 top brands, Hacking The Human Mind unpacks the mystery, so you can learn from the winners.
Handbook of Statistical Analyses using R
Like the best-selling first two editions, A Handbook of Statistical Analyses using R, Third Edition provides an up-to-date guide to data analysis using the R system for statistical computing. The book explains how to conduct a range of statistical...
Multiple Comparisons Using R
Adopting a unifying theme based on maximum statistics, Multiple Comparisons Using R describes the common underlying theory of multiple comparison procedures through numerous examples. It also presents a detailed description of available software i...
Supporting Survivors of Sexual Violence and Abuse
This textbook provides practical guidance to enable health professionals to support survivors of sexual violence. It gives insight into the complex and wide-ranging nature and experience of sexual violence, barriers to disclosure, and explores the...