Write Useful Books
The goal of book marketing is to stop needing to do itLearn how to: * Scope your book into the world's best solution for a certain type of reader * Test, improve, & iterate your ToC without needing to rewrite anything * Design a engaging reader experience that makes your book a delight to read * Discover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readers * Treat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop * Evaluate which of the four seed marketing options are best-suited for your goals, constraints, & skills * Write a book that endures & grows for years instead of fading into swift obscurity * Boost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don't workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you've ever learned. Plus, a successful book will improve your
Mom Test
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
