Betty Boothroyd Autobiography
The enormous respect and affection of the British public for Betty Boothroyd has its roots in a strong belief in what she stands for: fair play, an unshakeable sense of honour and a passionate belief in the sovereignty of Parliament. Her convictio...
Brand New
Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Cus...
Brand Mascots
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of t...
Betty Crocker Cooking Basics
Betty Crocker Cooking Basics