Brand Asset Management
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotl...
Infrastructure Asset Management with Power System Applications
Infrastructure Asset Management with Power System Applications is about infrastructure asset management, which can be expressed as the combination of management, financial, economic, and engineering, applied to physical assets with the objective o...
Asset Management Insights
Uniquely organized, Asset Management Insights follows the life cycle of industrial assets and infrastructures. Indeed, one of the fundamental points of the definition of asset management is its management perspective covering the entire life cycle...
Asset Management
Stocks and bonds? Real estate? Hedge funds? Private equity? If you think those are the things to focus on in building an investment portfolio, Andrew Ang has accumulated a body of research that will prove otherwise. In his new book Asset Managemen...
Whole-Life Value-Based Decision-Making in Asset Management
Whole-Life Value-Based Decision-Making in Asset Management is a comprehensive guide to improving the effectiveness of infrastructure asset management by determining the level of expenditure on infrastructure assets in order to maximise life-cycle ...
Reliability Analysis for Asset Management of Electric Power Grids
A practical guide to facilitate statistically well-founded decisions in the management of assets of an electricity grid Effective and economic electric grid asset management and incident management involve many complex decisions on inspection, mai...
Mathematical Asset Management
A practical approach to the mathematical tools needed to increase portfolio growth, learn successful trading strategies, and manage the risks associated with market fluctuation Mathematical Asset Management presents an accessible and practical int...
Endowment Asset Management
There is a profound linkage between the quality of a university and its financial resources. The universities of Oxford and Cambridge rank among the world's finest educational institutions, and are able to draw on invested assets that are large by...
Digital Asset Management
The second edition focuses on the media and entertainment sector (M&E), with more information relevant to encompass broadcasters migration to file-based production. New technology and new products are also included and there is more detail on ...
Property Asset Management
Property asset management requires both day-to-day oversight of rental properties and an ability to maximize the potential of the portfolio through forward thinking and practical planning. Successful property managers must be flexible and proactiv...
Efficient Asset Management
In spite of theoretical benefits, Markowitz mean-variance (MV) optimized portfolios often fail to meet practical investment goals of marketability, usability, and performance, prompting many investors to seek simpler alternatives. Financial expert...
Physical Asset Management
This book presents a systematic approach to the management of physical assets from concept to disposal, building upon the previous editions and brought up-to-date with the new international standards ISO55002 and ISO/TS50010. It introduces the gen...
Physical Asset Management
This book presents a systematic approach to the management of physical assets from concept to disposal, building upon the previous editions and brought up-to-date with the new international standards ISO55002 and ISO/TS50010. It introduces the gen...
Strategic Asset Management
This is a practical guide to how leading utility companies are ensuring they understand the risks their business is taking, and that they know who in their organisation needs more support.
Knowledge Asset Management
A new economy is emerging. An economy that is transforming the fundamental rules of business. An economy based on exploiting knowledge and innovation. An economy where knowledge is the main source of wealth for regions, nations, enter prises and p...
Pavement Asset Management
Comprehensive and practical, Pavement Asset Management¿ provides an essential resource for educators, students and those in public agencies and consultancies who are directly responsible for managing road and airport pavements. The book is compreh...
Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft
Brand Management
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research i...
Brand Management
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure . Brand Management: A theoretic...
Information Systems for Engineering and Infrastructure Asset Management
Engineering and infrastructure assets maintain the lifeline of economies. It is, therefore, critical to manage these assets in such a way that they provide a consistent level of service throughout their lifecycle. Management of asset lifecycle, ho...
Fashion Branding and Communication
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, main...
Economic Management of Physical Assets
Comprehensive guidance for more effective physical asset management Physical assets are costly to run, maintain, and operate, yet they are a critical part of a business's infrastructure; buildings, machinery, production lines, service equipment, a...
Portfolio Theory and Performance Analysis
For many years asset management was considered to be a marginal activity, but today, it is central to the development of financial industry throughout the world. Asset management's transition from an "art and craft" to an industry has in...
There May Be Trouble Ahead
Patent assets are currently important strategic business tools. Their presence or absence can make or break technology-based companies. Patent asset management has therefore become a core responsibility within companies. This book discusses in a l...
Information Governance for Healthcare Professionals
Like other critical organizational assets, information is a strategic asset that requires high level of oversight in order to be able to effectively use it for organizational decision-making, performance improvement, cost management, and risk miti...
Asset Management, Second edition
With contributions from leading advisers, industry experts and academic researchers, Asset Management, Second edition is an essential reference on the practicalities of adopting asset management principles, methods and techniques. The book demonst...
Intellectual Property Asset Management
In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recogni...
Asset Liability Management Optimisation
An advanced method for financial institutions to optimize Asset Liability Management for maximized return and minimized risk Financial institutions today are facing daunting regulatory and economic challenges. As they manage bank regulation and co...
Engineering Asset Management 2011
This text represents state-of-the-art trends and developments in the emerging field of engineering asset management as presented at the Sixth World Congress on Engineering Asset Management (WCEAM) held in Cincinnati, OH, USA from October 3-5, 2011...
Co-Branding
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The syner...
Digital Asset Ecosystems
Digital asset management is undergoing a fundamental transformation. Near universal availability of high-quality web-based assets makes it important to pay attention to the new world of digital ecosystems and what it means for managing, using and ...
B2B Brand Management
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their brand management strategies. Industrial pioneers such as Caterpillar, DuPont, GE, and Siemens have paved the way, demonstrating that effective branding goes beyond assigning names to products or services. It entails a commitment to delivering the level of performance associated with the company's offerings—a brand promise that fuels all organizational activities and collaborations with partners. This book's second edition builds upon the conceptual framework, exploring transformative performance marketing and Artificial Intelligence to elevate B2B brand management. By integrating theoretical aspects of H2H (Human-to-Human) marketing,
Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding mod...
Employer Brand Management
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical f...
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak...
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies m...
Contemporary Brand Management
Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of bran...