Assortment and Merchandising Strategy
Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. ¿ Experts in the retail sector have long been c...
Field Visual Merchandising Strategy
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a compreh...
Strategic Management of Technological Innovation ISE
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strateg...
Fashion Buying and Merchandising
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards m...
Visual Merchandising And Display
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all...
Visual Merchandising and Display
Visual Merchandising and Display
Visual Merchandising
Buying behavior is a process that is conditioned by a complex receptive system, originating with the products physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. The interacti...
Visual Merchandising
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the ag...
Store Design and Visual Merchandising
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition...
Strategy and Arms
2014 Reprint of 1961 Edition. Full facsimile of the original edition. Not reproduced with Optical Recognition Software. This study is an attempt to identify the meaning of arms control in the post war period. It presents an analysis of arms contro...
Knowledge and Strategy
First Published in 1999. This is the first knowledge book in the Resources for the Knowledge-Based Economy Readers' series to link the two hot topics of knowledge and strategy. The book centers around the concept of treating organizational knowled...
Wind and Strategy
A world authority and champion sailor has written the definitive book on one of the most important, and least understood, factors in winning: the wind, its changes, and its effects on racing strategy. Races are lost by a failure to understand and predict changes in wind. This book is the first and only one of its kind to deal with the character of the wind as it applies specifically to the racer. It shows how surface wind is affected by season, time of day, temperature disparities, clouds and geography. It supplies the meteorology needed to understand surface winds, and it shows how to predict the many kinds of wind shifts. Above all it shows how to take advantage of this special knowledge. The book includes a wide range of illustrations in a section called 'Winds of the World,' showing how the wind behaves in many of the world's major racing areas. There are numerous examples of application of wind prediction to the planning of a race. The author includes a cross index which makes
Politics and Strategy
Why do some national leaders pursue ambitious grand strategies and adventuresome foreign policies while others do not? When do leaders boldly confront foreign threats and when are they less assertive? Politics and Strategy shows that grand strateg...
Ideology and Strategy
Ideology and Strategy is an analysis of issues in Swedish parliamentary history over the past 100 years. Leif Lewin has chosen eight issues and scrutinized them using traditional analysis and, importantly, game-theoretic reasoning. For each, he pr...
Strategy and Politics
This book examines the subject of strategy and its relationship with politics. Despite the fact that strategy is always the product of political process, the relationship between the two concepts and their ancillary activities has scarcely been to...
Strategy and Politics
This book examines the subject of strategy and its relationship with politics. Despite the fact that strategy is always the product of political process, the relationship between the two concepts and their ancillary activities has scarcely been to...
Design and Strategy
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is...
History and Strategy
This work is a powerful demonstration of how historical analysis can be brought to bear on the study of strategic issues, and, conversely, how strategic thinking can help drive historical research. Based largely on newly released American archives...
Strategy and Geopolitics
Large western companies are accelerating their expansion into emerging economies, while relying on oversimplified frameworks to make decisions and complex matrix organizations to make things happen. When critical events do happen (such as terroris...
Strategy and History
Strategy and History comprises a selection of Professor Gray's key contributions to strategic debate over the past thirty years. These essays have been selected both because they had significant messages for contemporary controversies, and because...
Strategy and Organization
Examining some of the new and emerging issues in strategic management, Loizos Heracleous offers a fresh approach to the established ideas of strategy. Beginning with the historical development of the strategy field, including the influence of indu...
Strategy and Sustainability
Despite much attention given to the topic over the last 50 years, business and environmental sustainability are not natural bedfellows. Strategy and Sustainability encourages readers to move beyond the hype and takes a pro-business, fact based poi...
Judgment and Strategy
Holt argues strategy is the process by which an organization presents itself to itself and others. To bring this about exponents of strategic inquiry attempt t gather knowledge about the conditions in which any organization is being organized: eme...
Financialization and Strategy
Considering the recent impact of the capital market on corporate strategy, this text analyzes, through argument and supportive case studies, how pressures from the capital bull market of the 1990s and bear market of the early 2000s, have reshaped ...
Identity and Strategy
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridge...
Communism and Strategy
If the question of communism is making a comeback today, this renewed interest is often accompanied by an abandonment of any concrete political perspective. Critical philosophies are flourishing and proliferating, but, folded into the academic ter...
Strategy and Structure
2013 Reprint of 1962 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This classic text, chosen for the 1964 Thomas Newcomen Award in Business History by the editors of "Business History Revie...
Strategy and Performance
Understanding how your manufacturing business performs is essential to remaining competitive, but is extremely difficult to do. The main purpose of this book is to provide directors, managers, change agents and consultants with simple but effectiv...
Strategy and Change
A powerful guide to becoming a strategic leader who makes insightful business decisions and manages risk in volatile and unpredictable environments Written by a team of seasoned strategy consultants, Strategy and Change: Finding Opportunity in Dis...
Strategy and Politics
Strategy and Politics: An Introduction to Game Theory is designed to introduce students with no background in formal theory to the application of game theory to modeling political processes. This accessible text covers the essential aspects of gam...
Strategy
Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results. The Har...
Strategic Performance Management
Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational behaviour, to analyse and improve the link between organizational strategy, systems of planning and control, an...
Merchandising Made Simple
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This ...
Fashion Brand Merchandising
Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that ...
