People and Products
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determi...
Political Consumerism
Political Consumerism captures the creative ways in which citizens, consumers and political activists use the market as their arena for politics. This book theorizes, describes, analyzes, compares and evaluates the phenomenon of political consumer...
Political Consumerism
Political Consumerism captures the creative ways in which citizens, consumers and political activists use the market as their arena for politics. This book theorizes, describes, analyzes, compares and evaluates the phenomenon of political consumer...
Retail Category Management
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service...
Cultural Meanings of News
Consider news-as the product of a culture What is news? What does news tell us about the culture and the society that produces and consumes it? This book provides a fresh examination of news production from a cultural perspective, moving be...
Human Factors In Consumer Products
The design of consumer products has a central role in its potential for contributing to a healthier living and working space. However, too often consumers are only aware of the designers' role when bad practice manifestly exacerbates the easy appl...
Consumer Behavior - Classical and Contemporary perspectives
Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today's society since consumpt...
Franchisees as Consumers
Franchising is an increasingly important global business model, but how well protected are franchisees -the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees p...
Smart Grids
A Smart Grid delivers renewable energy as a main source of electricity from producers to consumers using two-way monitoring through Smart Meter technology that can remotely control consumer electricity use. This can help to storage excess energy; ...
Algorithmic Harm
Will algorithms help people or hurt them? What about artificial intelligence in general? If consumers know what they need to know and do not suffer from behavioral biases, algorithms and AI are likely to be helpful. Consumers will be more likely to get what they want and need. But if consumers lack information, algorithms in particular will be able to convince them to make harmful or foolish choices. And if consumers suffer from behavioral biases, such as unrealistic optimism or a focus on the short term, algorithms will be able to produce serious harms. In Algorithmic Harm: Protecting People in the Age of Artificial Intelligence, Oren Bar-Gill and Cass Sunstein consider the harms and benefits of AI and algorithms and catalog the different ways in which algorithms are being or may be used in consumer and other markets. The authors identify the market conditions under which these uses injure consumers and consider policy and regulatory responses that could reduce the risks consumers,
Political Virtue and Shopping
Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of b...
Political Virtue and Shopping
Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of b...
Consumer Product Innovation and Sustainable Design
Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legis...
Science and Technology of Enrobed and Filled Chocolate, Confectionery and Bakery Products
Enrobed and filled confectionery and bakery products, such as praline-style chocolates, confectionery bars and chocolate-coated biscuits and ice-creams, are popular with consumers. The coating and filling can negatively affect product quality and ...
Oljetätningsring för differential CORTECO 12015557B
Höjd 1 [mm]: 7; Material: ACM (polyakryl-gummi); Innerdiameter 1 [mm]: 57; Ytterdiameter 1 [mm]: 71; Räffeltyp: växlande tvinning; Dammskydd: med dammskyddsläpp; Position: utgång, Höger, Vänster, Bakaxel; Växellådstyp: GU, 4F, 5F, AKW, 8N, APY, CED, CCK, CEC, CHX, CKR, CWM, CHL, CNU, CWR, CED, CCK, CRX, CWP, CKM, CKR, CWM, DCK, DXN, ERC, CWU, DCJ, CWS, CWV, CZG, DCC, DCG, DDJ, DKE, DSQ, DXE, DXH, EQY, EQZ, CWL, CWN, DCA, DCD, CEF, CJB, CJC, CKM, CWL, CWU, DCA, DCJ, ERA, DXK, CWT, DCH, DCT, DXF, EQX, DDH, DHB, DKF, DQW, DDH, DHB, DXP, DKF, DQW, ERD, CWX, DSP, DXJ, DXM, CWW, DCE, DXB, EQV, FFC, DKC, DKG, DXD, DWZ, EQW, ESY, FFE, DKC, DKG, DXD, DKF, DQW, DPX, ETD, FGF, FPQ, DCJ, DXK, ERA, 5F, AKW, 8N, CJC, CKM, CWL, CWU, DCA, DCJ, DXK, ERA, DPX, DXQ, DCE, DXB, EQV, ADX, 8N, 5F, 8N, 6F, ADX, AKX, 8N, DED, DXQ, DPX, ETF, FFV, DXD, ESY, FFE, DKF, DXD, DXP, ESY, ETD, FFR, DED, DXQ, DTX, DSK, FFU, FLE, ETB, DKJ, FHX, DXK, ETD, ETE, FFR, FFS, ETG, FFW, ESY, FDY, FFD, FFE, ETB, ETC, FFL, FFM,...
Rethinking Children as Consumers
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range ...
Understanding Children as Consumers
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV...
New Product Development and Consumer Behavior
New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, ...
Ageing in a consumer society
Targeted as the 'grey consumer',¿people retiring now¿participated in the creation of the post-war consumer culture.¿ These consumers have grown older but have not stopped consuming. Based on extensive analysis over two years, this unique book exam...
Market Like You Mean It
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers in...
Products That Last
Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product's afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need reframing. The book offers readers an innovative and practical methodology to unravel a product's afterlife and systematically evaluate it for new opportunities. It introduces business models that enable us to benefit from the opportunities offered by a much longer product life. Products that Last changes the way designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time. Nothing more, nothing less.
Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the indiv...
Reconnecting Consumers, Producers and Food
Reconnecting Consumers, Producers and Food presents a detailed and empirically grounded analysis of alternatives to current models of food provision. The book offers insights into the identities, motives and practices of individuals engaged in rec...
Reconnecting Consumers, Producers and Food
Reconnecting Consumers, Producers and Food presents a detailed and empirically grounded analysis of alternatives to current models of food provision. The book offers insights into the identities, motives and practices of individuals engaged in rec...
Wine and Economics
Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural importance and such wide distribution over time even seen by some as 'an elixir of life'. While wine has been produced and consumed fo...
Creating Value
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, ...
A Handbook for Sensory and Consumer-Driven New Product Development
A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the us...
Consuming Life
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at o...
Consuming Life
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at o...
Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusin...
Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusi...
Developing a Path to Data Dominance
Most existing companies struggle currently because they lack the tools and strategies to move product departments into independent platforms that can be retrofitted to form dynamic new products based on consumer demands. This book provides manager...
Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far mo...
Toyota Product Development System
The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper...
Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far mo...
Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far mo...