Dis.Ordering Distribution

Dis.Ordering Distribution explores the intricate relationship between distribution and production, drawing on empirical evidence from two vibrant centers of cultural production: Africa and Asia. Delving into how cultural entrepreneurs engage with global distribution platforms and the resulting impact on the creation of cultural artifacts, the analysis reveals that digital platforms are not merely end-point distribution tools but are also reshaping production processes. The first section, “Infrastructures, Formats, and Rules”, examines the triad of infrastructures, formats, and rules, highlighting their historical significance and their role in shaping consumer behavior through distribution platforms. The second section, “Distribution as a Force Shaping Production” focuses on memes as a case study to illustrate the close link between distribution and production and how memes as a ubiquitous element of contemporary media culture, exemplify how distribution influences production. The