The The Art of CRM

This CRM masterclass gives you a proven approach to modern customer relationship management Key Features * Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years * Combines technical knowledge and business experience to provide a powerful guide to CRM implementation * Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook DescriptionCRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his