The Startup of Seinfeld

What can be learned from TV show characters? Did you know they can help you build a better business? In The Startup of Seinfeld, you'll learn about the best-and worst-entrepreneurship strategies. What can Kramer teach us about the entrepreneurial process? Does George's risk-taking make him a better entrepreneur than Jerry? Which entrepreneurial trends does Elaine miss? Written by R. Scott Livengood, a professor of strategy and entrepreneurship, this humorous entrepreneurship guide examines business models, pitching, marketing, and more through the lens of Seinfeld characters. Using a multimedia approach that combines text, graphics, and video, this fascinating book of entrepreneurship principles brings a fresh twist to 'edutainment.' Each concept is illustrated through a relevant Seinfeld clip, making it a great way to learn through pop culture examples. An engaging book about how to become a better entrepreneur, The Startup of Seinfeld is perfect for entrepreneurs and Seinfeld fans