Click: How to Make What People Want

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way--based on firsthand experience with more than three hundred new products and businesses. Every big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood caf --requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers? Jake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. Click introduces the