Engaging Ambience

Engaging Ambience is an in-depth exploration of contemporary rhetorical theory, drawing from rich traditions of visual and sensory research. It is the first book to develop comprehensive empirical approaches to ambient rhetoric and the first to offer systematic approaches to visual research in studies of rhetoric and writing. These approaches address the complexities of everyday life and offer practical advice for understanding the factors that shape individuals and communities, how they understand one another, and the kind of world they envision.   By articulating theoretically sound methodologies and methods for the empirical study of rhetoric conceived as originary, immanent, and enveloping, Brian McNely contributes a methodological perspective that furthers new materialist theories of rhetoric. McNely demonstrates how scholars’ emergent theories of rhetoric call for new methodologies that can extend their reach, and in the process, he proposes a new conception of visual rhetoric.