Lucky by Design

'Lucky by Design is that rarest of things: an economics PAGE-TURNER.' -Lin-Manuel Miranda Wharton economist and market designer Judd Kessler pulls back the curtain on hidden markets that determine who gets what in everyday life-and how to tip the scales in your favor. 'Who knew cutting-edge economics could be so fun - and so useful? Witty and entertaining, Lucky by Design is essential reading before your next job hunt, school application, or even dinner reservation.' -Seth Stephens-Davidowitz, economist and New York Times bestselling author of Everybody Lies What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation? These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there