Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only...
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only...
Writing Marketing
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. The...
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do...
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do...
Book Called YOU
Consider the possible Enneagram types of well-known figures in the Bible to discover more about yourself and gain specific wisdom about how and why you are uniquely made. Who am I? Everyone asks that question, no matter their age or status in life...
Brand Mascots
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of t...
Free Gift Inside!!
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2...
Company
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Florine Stettheimer
A new look at the art of one of the most charming and idiosyncratic personalities of early 20th-century New York Florine Stettheimer (1871-1944) was a New York original: a society lady who hosted an avant-garde salon in her Manhattan home, a bohem...
Imagining Marketing
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates...
Improve Your English: English in the Workplace (DVD w/ Book)
Build your English-speaking skills by simply watching and listening People do not talk like language-learning books are written. They pause, say "um" and "er," and even forget to finish their sentences! This can be confu...
Time, Space, and the Market
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from...
Romancing the Market
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series o...
Fundamentals of Digital Logic with Verilog Design
Fundamentals of Digital Logic With Verilog Design is intended for an introductory course in digital logic design. The main goals are (1) to teach students the fundamental concepts in classical manual digital design, and (2) illlustrate clearly the way in which digital circuits are designed today, using CAD tools.Use of CAD software is well integrated into the book. Some excellent CAD tools are available free of charge. For example, the Altera Corporation has its Quartus II CAD software, used for implementing designs in programmable logic devices such as FPGAs. The Web Edition of the Quartus II software can be downloaded from Altera's website and used free of charge, without the need to obtain a license. Previous editions of this book a set of tutorials for using Quartus II software was provided in the appendices. These tutorials can now be found on the Author's website. Another set of useful tutorials about Quartus II can be found on Altera's University Program website, which is
Essentials of Software Testing
Software testing can be regarded as an art, a craft, and a science. The practical, step-by-step approach presented in this book provides a bridge between these different viewpoints. A single worked example runs throughout, with consistent use of t...
Scurvy
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Consumer Psychology for Marketing
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning a...
Journey of the Mind to God
The Hackett edition of this classic of medieval philosophy and mysticism--a plan of pilgrimage for the learned Franciscan wishing to reach the apex of the mystical experience--combines the highly regarded Boehner translation with a new introductio...
Managing Change and Innovation in Public Service Organizations
The context and environment of public services is becoming increasingly complex and the management of change and innovation is now a core task for the successful public manager. This text aims to provide its readers with the skills necessary to un...
Sensible Shoes Series Boxed Set
In this boxed four-volume set that began with the bestselling Sensible Shoes, author Sharon Garlough Brown invites you to join in the journeys of Hannah, Meg, Mara and Charissa as they—and you—gain a new understanding of friendship, spiritual truths, and a deeper life with God. In Sensible Shoes, you will meet these four women as they reluctantly arrive at a retreat center and embark together on a journey of spiritual formation. They find themselves drawn out of their separate stories of isolation and struggle and into a collective journey of spiritual practice, mutual support and personal revelation: * Hannah, a pastor who doesn't realize how exhausted she is * Meg, a widow and recent empty-nester who is haunted by her past * Mara, a woman who has experienced a lifetime of rejection and is now trying to navigate a difficult marriage * Charissa, a hard-working graduate student who wants to get things right We continue the journey as the women face roadblocks in the second book, Two
Social Movements in Health
This book represents the first collection of research on health social movements. Demonstrates that health social movements are an innovative and powerful form of political action. Brings together the study of health and illness with social moveme...
Politeness
This study is about the principles for constructing polite speeches. The core of it first appeared in Questions and Politeness, edited by Esther N. Goody (now out of print). It is here reissued with a fresh introduction that surveys the considerab...
Innovation in Public Services
In response to changes in internal needs, external organizational environments, and the expectations of shareholders - most notably, citizens and politicians - innovation is now an important common-place aspect of governance and the running of pub...
Handbook of Mental Health Nursing
A concise and user-friendly guide, Handbook of Mental Health Nursing helps nursing students learn the essential skills required for practice. This practical handbook is informed by an interdisciplinary understanding of mental health problems and t...
Canonical Juristic Personality with Special Reference to Its Status in the United States of America
CUA Press is proud to announce the CUA Studies in Canon Law. In conjunction with the School of Canon Law of the Catholic University of America, we are making available, both digitally and in print, more than 400 canon law dissertations from the 19...
Mind and Nature
This collection of essays extends the microgenetic theory of the mind/brain state to basic problems in process psychology and philosophy of mind. The author's microtemporal model of brain activity and psychological events, which was originally bas...
Quest for the Quantum Computer
Taking readers to the cutting edge of physics, mathematics, and computer science, Julian Brown tells the dramatic story of the groundbreaking efforts to create a fundamentally new kind of computer that would be astronomically more powerful than today's machines. In 1998, a team of researchers announced they had produced the world's first quantum computer in a cup of chloroform. In fascinating, fully accessible detail, Brown explains the ideas that led up to this accomplishment and explores the mind-stretching implications of this leap into the bizarre world of quantum physics. The Quest for the Quantum Computer is a riveting look at what promises to be one of the most important scientific and technological ideas of the twenty-first century.
Better Bones, Better Body
Challenging traditional assumptions that estrogen and calcium deficiencies are the only causes of osteoporosis, this book explores the disorder from a wider perspective that includes lifestyle and exercise. This newly revised second edition featur...
Mandelstam
Osip Mandelstam, who died in 1938 in one of Stalin's labour camps, is one of the greatest poets of this century. Brown's 1978 volume is a very full and important book which tells of Mandelstam's earlier life and gives an introduction to the poetry...