Visual Merchandising And Display
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all...
Merchandising Made Simple
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This ...
Assortment and Merchandising Strategy
Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. ¿ Experts in the retail sector have long been c...
Store Design and Visual Merchandising
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition...
Merchandising Mathematics for Retailing
Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them ...
Fashion Brand Merchandising
Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that ...
Visual Merchandising for Fashion
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relati...
Mastering Fashion Buying and Merchandising Management
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Visual Merchandising Fourth Edition
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Visual Merchandising
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the ag...
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the inte...