Lexus
A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, ...
Lexus and the Olive Tree
A powerful and accessible account of globalization - the new world order that has replaced the cold war - by the award-winning author of From Beirut to Jerusalem. More than anything else, globalization is shaping world affairs today. We cannot int...